Soner Baburoglu, M.Sc

Soner Baburoglu, M.Sc


Soner Babüroğlu is the CEO of SmartOpt and serves on its board of directors.

Before being named CEO in February 2021, Soner was SmartOpt’s chief operating officer and was responsible for all of the company’s sales and operations, including service, support, and product design.

Prior to joining SmartOpt, Soner held various and executive positions in FMCG and Household Appliances Industries; Vestel, Philip Morris International, Simfer. He has spent more than a decade working in sales, marketing, and supply chain for multimillion-dollar brands in different regions and cultures, where he achieved notable successes by a leading role in starting up international operations in Southeast Asia, Africa, Oceania, and North America.

He is one of the authors of “Golden Rules of Entrepreneurship”, a contributing writer at HBR (Harvard Business Review) and Forbes, and holds several patents in consumer products globally.

He is a member of Harvard Alumni Entrepreneurs (HAE) as a Global Team Member and a member of Forbes Business Development Council.

Soner holds M.S. from the University of Liverpool in International Management and he has completed a program at the Harvard Business School.